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Insights on outsourced sales for AI and software companies

Plain-language guides on sales-as-a-service, commission-based sales and entering new markets.

What is sales-as-a-service, and when does it make sense?

Sales-as-a-service means a company outsources selling to an external team. Here is how it works, what it costs and when it is the right move for a software company.

Commission-only sales: how it works, and what to ask for

Commission-only sales means the agency is paid only when a deal closes. This guide covers the upsides, the trade-offs and the questions a founder should ask.

How software companies can enter a new market without a local sales team

Practical options for AI and software companies that want customers in a new country but are not ready to hire, from partners to commission-based sales.

Independent sales agent or full-time sales hire?

A comparison of working with an independent sales agent versus hiring a salesperson, covering cost, speed, control and when each option fits.

Selling AI products to businesses: what buyers actually need to hear

Business buyers are cautious about AI tools. Here is what to explain, show and promise so that a sales conversation turns into a pilot.