Start with the problem, not the model
Most business buyers do not care which model sits under your product. They care about a task that costs them time or money today and how your tool changes it. Lead with that task, in their words.
Show it on their data or their example
A generic demo is easy to forget. A demo built on a realistic example from the buyer's own situation gets remembered and passed on to colleagues.
Answer the worries before they are asked
Expect questions about data privacy, where information is stored, who can see it, what happens when the model is wrong and who is responsible. Have clear, plain answers ready, and be honest about limits.
Make the first step small
A short pilot with a clear success measure is easier to approve than a long contract. Agree up front what a good result looks like, so the decision at the end is simple.
Be easy to buy from
Clear pricing, a short path to a trial, and one person who answers quickly remove more friction than any feature. Many deals are lost to silence, not to competitors.